Palmer Ad Agency
21 Case Studies
A Palmer Ad Agency Case Study
Palmer Ad Agency helped Boviet Solar USA, a solar panel manufacturer, address the challenge of improving its search engine rankings and website traffic following a successful rebrand. The goal was to attract new visitors, educate the market, and establish instant brand credibility to stand out from top-tier competitors.
The solution centered on creating a "Thought Leadership" content plan, highlighted by the launch of a monthly expert eZine called The Current. Palmer Ad Agency executed this through a combined inbound, outbound, and public relations strategy. The results included Boviet ranking in the top 5 for search results, a 107% increase in overall website traffic, and over 70% of traffic coming from new visitors spending significant time on the site, contributing to a 2017 inventory sell-out.