Case Study: VIVIR boosts UK brand awareness and repositions tequila with Palm PR

Vivir increases UK brand awareness by 60% with Palm PR

The customer Vivir, a producer of premium tequila, faced the challenge of increasing its brand awareness and shifting the perception of tequila beyond a shot drink to a more considered sipping spirit. The vendor Palm PR was tasked with building this category case and establishing Vivir as a leading UK brand.

Palm PR implemented a "Beyond The Shot" campaign that secured extensive media coverage and product placements. The vendor also established a key partnership with Mama Shelter Shoreditch for London Cocktail Week, resulting in a new listing. This solution drove a 60% increase in UK brand awareness and secured 27 pieces of coverage with 110% positive sentiment.

Vivir