Case Study: The Headland boosts national awareness with Palm PR

The Headland boosts national awareness with Palm PR, earning 18+ pieces of coverage in 9 months

The Headland, a hotel in Cornwall, faced the challenge of raising its national profile and establishing itself as a premium UK staycation destination within a competitive market. To address this, they engaged the vendor Palm PR for a targeted public relations campaign.

Palm PR implemented a strategy centered on securing high-impact press coverage by hosting key journalists for curated review visits. This approach, combined with leveraging the hotel's 125th anniversary as a timely hook, successfully generated over 18 pieces of national coverage in major publications. The campaign achieved a total reach of 456 million people over nine months, significantly raising The Headland's visibility.

The Headland (hotel)