Case Study: No.1 Kombucha launches No.1 Living with Palm PR

No.1 Kombucha secures 100+ pieces of coverage with Palm PR

The customer, No.1 Kombucha, a wellness brand founded by Jonny Wilkinson, faced the challenge of launching its new product line, No.1 Living, to the UK market. Their goal was to establish the kombucha as a market leader and position Wilkinson as a credible founder, requiring a PR campaign to drive awareness and sales in Sainsbury's stores. They partnered with the vendor Palm PR for a strategic communications campaign.

Palm PR implemented a robust education campaign using strategic media outreach to secure coverage in top-tier publications like The Independent and The Guardian. This approach was supported by targeted social media ads to reach consumers near stockists. The vendor secured over 100 pieces of coverage and reached nearly 1.5 million accounts through digital advertisements, successfully driving brand awareness and sales.

No.1 Kombucha