Case Study: Los Cabos Tourism Board boosts UK share of voice and bookings with Palm PR

Los Cabos Tourism Board boosts UK share of voice by 86% with Palm PR

The Los Cabos Tourism Board partnered with Palm PR to address the challenge of increasing its visibility and appeal within the UK travel market. The goal was to reposition the destination from a well-known spot for American travelers to an undiscovered treasure trove of culture, beauty, and gastronomy for British travelers, thereby driving awareness and increasing bookings.

Palm PR implemented an integrated travel PR campaign that included curated press and influencer trips to Los Cabos and a chef collaboration event in London. This strategy generated significant media coverage, resulting in a measurable impact: an 86% increase in share of voice in the UK and a 46.8% rise in British travelers compared to the previous year. Palm PR successfully secured 110 pieces of press and influencer coverage, cementing Los Cabos as a must-visit destination.

Los Cabos Tourism Board