Case Study: Knoops achieves rapid growth and media buzz with Palm PR

Knoops drives 870% growth with Palm PR

The customer, Knoops, aimed to redefine the saturated café market by establishing itself as a premium, experiential chocolate drink brand. They approached the vendor, Palm PR, to leverage its hospitality and F&B specialism to convey their revolutionary and customizable product menu, known as 'Knoopology'.

Palm PR implemented a bold media strategy that positioned Knoops as a global disruptor from the outset. This involved compelling storytelling, founder profiling, and a commercially-led product placement campaign. The results were significant, including an 870% absolute growth rate, expansion to over 20 stores, and widespread media coverage. Palm PR's work was instrumental in driving brand awareness and fuelling Knoops' global growth.

Knoops