Case Study: Hotel Indigo boosts visibility and share of voice with Palm PR

Hotel Indigo boosts share of voice by 86% with Palm PR

The customer, Hotel Indigo, sought to increase occupancy at its new 1 Leicester Square location by boosting the visibility of its prestige location and rooftop amenities. The vendor, Palm PR, was engaged to provide digital communications and public relations services to address this challenge.

Palm PR implemented a media relations strategy that included hosting a VIP media stay and securing an exclusive feature in The Daily Telegraph. The solution successfully positioned the hotel's rooftop as a key destination, resulting in an 86% increase in share of voice among UK travellers and 110 KPI points of press and influencer coverage.

Hotel Indigo