Case Study: Procter & Gamble achieves superior investment decision‑making and real‑options valuation with Palisade's @RISK and PrecisionTree

Procter & Gamble Uses @RISK and PrecisionTree World-Wide

P&G needed a robust way to evaluate investment decisions across new products, geographic expansions, manufacturing projects and production siting under significant uncertainty (including exchange‑rate risk). To meet this challenge the company adopted Palisade’s @RISK for probabilistic modeling (in use since 1993) and later introduced Palisade’s PrecisionTree to value complex, sequential “real option” decisions that conventional financial option tools could not handle.

Palisade’s solutions were rolled out broadly: P&G trained well over a thousand employees on @RISK, piloted PrecisionTree with three business units, and is deploying PrecisionTree across its major global units. Using Palisade software helped teams break projects into decision steps, quantify uncertainties, and make investment choices that better align with shareholder value — measurable outcomes include 1,000+ staff trained, a successful three‑unit pilot, and an ongoing company‑wide roll‑out.

P&G

Bob Hunt

Associate Director for Investment Analysis