Case Study: Main Line Health improves user experience and navigation with Palantir.net

Main Line Health improves site navigation by 15% with Palantir.net

Main Line Health, a not-for-profit health system serving Philadelphia, engaged their previous website vendor Palantir.net to conduct user research. The challenge was to identify data-based opportunities to improve the user experience on their existing site four years after its initial redesign, with a focus on establishing KPIs and optimizing key user flows.

Palantir implemented a solution centered on user research activities, including a Top Task survey, tree tests, and usability tests. The results were significant; their proposed data-based menu changes outperformed the existing menu by 15% overall, with specific improvements like a 58% increase in finding insurance information. Palantir also delivered actionable UX recommendations for several critical user flows.

Main Line Health