Case Study: Axel Springer powers data-driven journalism with Palantir Foundry

Pushing the limits of data to empower free decisions

The customer, Axel Springer, a major media organization, faced challenges in becoming a data-driven company. They needed to securely connect teams with diverse data sets, make that data accessible to non-technical employees, and adapt to digital-age trends. They partnered with the vendor Palantir to implement its Foundry platform to address these challenges.

Using Palantir Foundry, Axel Springer integrated data from across its publications and revenue streams. The platform's AI and machine learning capabilities provided granular insights into readership, subscriptions, and advertising. As a result, they built a more agile publishing organization, optimized advertising revenue through real-time bidding, and gained a better understanding of subscription conversion and customer value.

Axel Springer

Samir Fadlallah

Chief Information Officer