Case Study: Universidad Austral builds a vibrant event brand identity with Paisanos

Universidad Austral launches Marketing Tech Day brand identity in 2024 with Paisanos

The customer, Universidad Austral, needed to create a comprehensive brand and event identity from scratch for its first Marketing Tech Day event under a tight timeframe. The vendor, Paisanos, was engaged to provide a brand identity service to develop a unique visual identity and a compelling promotional strategy that would capture the essence of the new event.

Paisanos delivered a cohesive and vibrant brand identity that included a new logo and over twenty brand assets. The solution resonated with the target audience and successfully created buzz around the event. The visual elements and promotional materials were well-received, making the inaugural event a success.

Universidad Austral