Case Study: Pedidos Ya wins a Cannes Grand Prix with Paisanos' no-code creative campaign

Pedidos Ya wins a Cannes Grand Prix with Paisanos and 0$ paid media budget

Paisanos partnered with Pedidos Ya, a major foodtech and delivery app in Argentina, to tackle a unique challenge. The client needed to create a compelling campaign within 48 hours and with no media budget, but its launch was entirely contingent on Argentina winning the 2022 FIFA World Cup.

Paisanos devised an innovative, no-code solution by building a web app on Webflow that integrated with the Pedidos Ya app, transforming the World Cup into a food delivery experience. The campaign achieved a phenomenal reach of over 26 million people, generated 32% more hashtag mentions on X than Lionel Messi himself, and ultimately won the prestigious Cannes Grand Prix award.

Pedidos Ya