Case Study: Mostaza boosts app engagement and habit with Paisanos' World Cup gamification experience

Mostaza boosts app engagement 184% in a week with Paisanos

The foodtech company Mostaza faced a challenge in making its transactional app a daily habit for users, who only opened it when they were already hungry. To build engagement and create reasons for users to return outside of purchases, Mostaza engaged the vendor Paisanos for a creative design service.

Paisanos designed and built a World Cup-themed entertainment hub within the app, featuring a reward wheel, prediction games, and a trivia challenge. This gamified ecosystem gave users new reasons to open the app daily. The solution was highly successful, driving a 184% growth in active users in the second week and achieving over 50% conversion rates in its games, far exceeding industry averages.

Mostaza