Paisanos
23 Case Studies
A Paisanos Case Study
The customer, MODO, is a digital wallet backed by a consortium of major Argentinian banks. They faced the challenge of entering a highly competitive market dominated by established players, needing to launch quickly with only a developed backend and no existing user interface or brand identity. The vendor, Paisanos, was engaged to provide an MVP service to address this.
Paisanos implemented a solution that included creating a complete brand identity and a design system focused on the app's three core features: sending money, asking for money, and paying with a QR code. This approach allowed MODO to stand out in both design and functionality. The results were significant, with the product achieving over 10 million app downloads, 3 million active users, and processing more than 100 million transactions, establishing it as one of the most popular fintech apps in Argentina.