Case Study: Medicus achieves 100% self-managed digital enrollment with Paisanos

Medicus achieves 100% self-managed enrollment and 6.3% conversion with Paisanos

Medicus, a healthcare provider in Argentina, faced the challenge of appealing to a younger generation with health plans that were either unrepresentative or overly complex. They engaged the vendor Paisanos to develop a new brand website that would shift their approach to proactive medicine and simplify the customer experience.

Paisanos implemented a solution centered on a custom plan builder, allowing for true personalization and 100% digital, self-managed enrollment. They simplified the offering from 40 plans to 5 core options and refreshed the brand's visual identity to emphasize prevention. The results from the first month included 224,000 monthly users and a 6.3% conversion rate, significantly improving lead quality for Medicus.

Medicus