Case Study: belo builds a scalable stablecoin brand platform with Paisanos

belo builds a modular brand platform in 2 months with Paisanos

The customer, belo, a crypto company from Argentina, faced an existential challenge after an acquisition: how to create a brand identity for its new stablecoin infrastructure platform, Twin, that would bridge the gap between the crypto and institutional finance worlds. They initially approached the vendor, Paisanos, for a logo but needed a much deeper brand strategy to represent this complex vision.

Paisanos developed a comprehensive brand strategy and identity for Twin, built around the core metaphor of "two sides of the same coin." This involved deep business analysis, crafting a manifesto, and creating a modular brand architecture with a distinctive visual identity. The result was a cohesive and scalable brand platform designed to build trust across six key audiences, positioning Twin uniquely in the LATAM fintech landscape to make value flow seamlessly.

belo