Case Study: McGregor Boyall boosts website traffic and accelerates LinkedIn growth with Paiger

McGregor Boyall - Customer Case Study

McGregor Boyall, a global recruitment firm with offices in London, Manchester, Edinburgh, Glasgow, Singapore and Dubai, faced low consultant engagement with social content — teams posted mostly generic job ads, resisted building personal brands, and HootSuite scheduling didn’t improve sharing or visibility. To launch a new brand and drive traffic from social channels, they selected Paiger’s social content platform to provide stronger, branded posts and simplify consultant participation.

Paiger supplied visually compelling, templated social posts that consultants can personalize with one click, enabling consistent brand launches and higher-quality job content across regions. Paiger delivered measurable impact: it drove 6% of McGregor Boyall’s website traffic in the first month and helped the company reach 10k LinkedIn followers two months faster (four months instead of six), while boosting engagement and shifting consultants toward greater personal-brand activity.

McGregor Boyall

Kathy Walker

Associate Director - Marketing