Case Study: Darwin Recruitment achieves 10% website traffic growth and £11k in conversions with Paiger

Darwin Recruitment - Customer Case Study

Darwin Recruitment, led by Marketing Director Sarah Wall, is a specialist recruitment firm with offices across Europe and the USA that needed consultants to share sector-specific content that supported both company campaigns and personal brands. After using HootSuite proved too time-consuming and insufficiently targeted, Darwin turned to Paiger for an easier, more agile way to broadcast campaigns and give consultants control over their own tone of voice.

Paiger implemented a content broadcasting and campaign-management platform that lets marketing set campaign preferences while consultants share tailored posts in their own voice, improving ease of use and internal adoption. The Paiger solution drove measurable results for Darwin Recruitment — responsible for 10% of website traffic, delivering an £11k goal conversion/saving in time, and providing enhanced engagement visibility via Google Analytics — a partnership Sarah Wall describes as collaborative rather than transactional.

Darwin Recruitment

Sarah Wall

Darwin Recruitment