Case Study: CloudCall achieves a 10% increase in website traffic and sales and marketing alignment with Paiger

CloudCall - Customer Case Study

CloudCall, a 51–200 employee SaaS company led by Marketing Director James Marscheider, struggled to get its sales and executive teams active on social media—employees didn’t understand the value of posting, and multi‑location operations made consistent sharing difficult. To solve this, CloudCall adopted Paiger’s platform to build a bridge between sales and marketing and expand its social network.

Paiger provided a reasonably priced solution that enabled personalised posts in each salesperson’s voice, broader content distribution, and analytics visibility via Google Analytics. As a result, CloudCall’s sales team began sharing branded and personal content, engagement became measurable, and Paiger is now credited with driving a 10% increase in CloudCall’s website traffic.

CloudCall

James Marscheider

Marketing Director