Case Study: Houston Energy Transition Initiative connects with top media at CERAWeek with Paige PR

Houston Energy Transition Initiative (HETI) secures exclusive interviews and tours at CERAWeek with Paige PR

The Houston Energy Transition Initiative (HETI) sought to amplify its presence and that of its members at the prominent CERAWeek conference. Its objectives were to drive traffic to its event space, amplify a major partnership announcement, and build media relationships. To meet this challenge, HETI engaged the public relations services of Paige PR.

Paige PR implemented a media relations strategy focused on connecting top-tier journalists with HETI leadership and member companies. The solution involved distributing press materials and offering exclusive on-site interviews and off-site facility tours for the media. Paige PR successfully secured these exclusive opportunities, resulting in significant media engagement and increased attendance for HETI's events during the conference.

Houston Energy Transition Initiative (heti)