Case Study: Barricade achieves positive press for Go Topless Day with Paige PR

Barricade secures 460+ global Go Topless Day events with Paige PR

Barricade, an aftermarket Jeep parts provider, faced a significant public relations challenge. The company sponsored the charitable global Go Topless Day event, but its reputation was threatened by a separate, out-of-control event in Galveston, Texas, which garnered negative press and was mistakenly associated with them. To distance itself from this negative coverage and secure positive press for its own event, Barricade enlisted the public relations services of Paige PR.

Paige PR implemented a two-phased strategic plan. This involved proactively pitching positive local stories about the charitable Jeep club events while also working to educate journalists, specifically in Texas, to correct the misassociation with the Galveston event. The efforts by Paige PR successfully secured widespread positive media coverage for Barricade's official Go Topless Day, effectively distancing it from the negative press and highlighting the over $687,000 raised for charity.

Barricade