Case Study: University of Wisconsin-Madison boosts applications and candidate experience with PageUp

University of Wisconsin-Madison boosts applications 30% with PageUp

The University of Wisconsin-Madison, a higher education institution with 25,000 employees, faced a 65% drop in applications. Its decentralized hiring model and fragmented employer brand made building talent pipelines difficult in a competitive market. To address this, the university partnered with vendor PageUp, implementing its Recruitment Marketing and ATS products.

PageUp's solution involved building a new, mobile-optimized career site with improved job search functionality and automated workflows to re-engage candidates. This resulted in a 30% year-on-year increase in applications, an 83% application completion rate, and overwhelmingly positive feedback from applicants. The implementation by PageUp also unified the employer brand across all schools and provided greater support for HR teams.

University of Wisconsin-Madison