Case Study: University of Massachusetts Lowell boosts applicant pipeline and improves recruitment experience with PageUp

University of Massachusetts Gets A Round of Applause For Their New Recruitment Process

University of Massachusetts Lowell partnered with PageUp to replace an outdated recruiting system that generated applicant complaints and made it hard to fill tough-to-recruit roles. Director of Employment Services Ruby Carnevale led training and change management while documenting existing processes to ensure the new solution matched the university’s needs.

By implementing PageUp Recruitment and working closely with the vendor, the university created a more intuitive experience for applicants and staff, eliminated prior complaints, and increased the number of applicants—especially for hard-to-fill positions. Ongoing tweaks based on user feedback improved efficiency and usability, and the team is now applying lessons learned to enhance onboarding.

University of Massachusetts

Ruby Carnevale

Director of Employment Services