Case Study: City Beach achieves rapid, cost-free seasonal hiring (1,100 hires, 100% retention) with PageUp

City Beach Australia - Customer Case Study

City Beach, an Australian lifestyle retailer with more than 60 stores and an online shop, needed to modernise outdated recruitment and onboarding processes to support rapid seasonal hiring and ongoing growth. Facing a looming peak Christmas season and high-volume casual hiring, the company sought a full end-to-end talent management solution to transform workflows, reduce time‑to‑hire and improve the candidate and employee experience.

Partnering with PageUp, City Beach implemented a data-driven recruitment and onboarding platform, integrated social media and YouTube content, and launched a streamlined careers site. The campaign attracted 15,000 registrations (about 15 candidates per vacancy within four hours), hired more than 1,100 casuals within eight days, achieved 100% completion of the eight‑week tenure, and did so with no advertising costs or extra hours—creating a qualified talent pool for future hiring.

City Beach

Mirela Lane

National Human Resources Manager