Case Study: Phoenix achieves 97% direct role fill with PageTiger

How the UK's largest savings & retirement business fills 97% of roles directly

Phoenix, the UK's largest long-term savings and retirement business, faced a high volume of hiring demands and sought to directly source the vast majority of its candidates. To reduce reliance on external agencies and improve the candidate experience, they partnered with PageTiger to create a unified, interactive recruitment guide.

Using PageTiger, Phoenix built a digital guide that engaged candidates with interactive features like pop-ups and surveys while providing valuable analytics on user behavior. This solution was a game-changer, enabling Phoenix to fill 97% of its roles directly. The guide received over 25,000 views and was used at least twice by the average candidate, significantly contributing to their recruitment success.

Phoenix

Dalvir Mundair

Senior Employer Brand Partner