Case Study: Ford achieves stronger engagement and learner confidence with PageTiger

Henry Ford Academy achieves some of their "best engagement" with PageTiger

The automotive educator for Ford's UK and Ireland dealer network, Henry Ford Academy, faced the challenge of instilling confidence in a geographically dispersed team during the launch of the new All-Electric Explorer. The key challenge was to make complex product information easily accessible, interactive, and memorable. To address this, they turned to vendor PageTiger for a dynamic solution.

PageTiger provided an interactive Product Guide that featured hotspots and timelines to create an immersive learning experience. The solution delivered outstanding results, with the academy reporting some of its best engagement to date. This was backed by measurable improvements, including a 97% confidence score in the guide's usefulness, an 82% confidence score in delivering effective walkarounds, and a 78% improvement in strategy awareness.

Ford

James Powell

Head of Dealer Enablement