Case Study: Capri Holdings Limited boosts newsletter engagement with PageTiger

Capri Communications 310% increase in newsletter engagements

Capri Holdings Limited, home to fashion brands Michael Kors and Jimmy Choo, faced a challenge with its internal communications. Their traditional, text-heavy newsletters failed to capture the brand’s energy and were ineffective at engaging their global operations team, especially with the rise of hybrid work. They lacked interactive and immersive design features.

Using PageTiger's platform with its interactive and AI-powered tools, Capri transformed its newsletter into a dynamic, magazine-style publication. The solution included features like videos, clickable elements, and AI-generated microlearning content. PageTiger enabled a 310% increase in total readership, a 275% increase in monthly viewership, and a 160% rise in content creation, significantly boosting employee engagement and collaboration.

Capri Holdings Limited