Case Study: Vanity Table boosts conversions and speeds page creation with PageFly

How Daily&Co, a D2C company, uses PageFly in the developing and operating process of VANITY TABLE’s online store

Vanity Table, a beauty D2C brand from Daily & Co. in Seoul, needed a storefront that could look premium, support multiple brand experiences, and be updated quickly for changing campaigns and seasonal promotions. Shopify’s default editor and theme templates were too limited for the level of customization and layout flexibility the team needed, so they turned to PageFly.

Using PageFly’s page builder, image and layout sections, and HTML/Liquid elements, Vanity Table created unique, responsive pages, brand showcases, and promotional layouts while keeping visuals consistent across the store. With PageFly, Vanity Table reached 1.2 million monthly sessions within 9 months of launch, reduced bounce rate on the “About Brand” page by 20%, and increased conversion rate from 1.7% to over 3%.

Vanity Table