Case Study: The Standard Group achieves higher engagement and qualified leads with Pageflex

The Standard Group - Customer Case Study

The Standard Group, a full-service communications provider formed from five independent companies, needed to educate its diverse customer base on its complete capabilities and generate new sales leads. To tackle this challenge, they partnered with Pageflex, utilizing its technology to create a self-promotion campaign.

Pageflex provided the solution through its Campaign Manager and Storefront tools, enabling a two-phase direct mail and email campaign featuring personalized URLs and QR codes. This approach directed recipients to a marketing portal where they could create a free personalized calendar, demonstrating The Standard Group's cross-media and customization expertise firsthand. The campaign achieved a 37% response rate, generated 29 total leads, and successfully educated both prospects and the internal sales team on the power of personalized marketing.

The Standard Group