Case Study: Pathé speeds up localized movie promotions with Pageflex

Pathé - Customer Case Study

Pathé Theatres, the largest cinema chain in the Netherlands, faced challenges in producing localized promotional materials. Their objectives were to speed up production, ensure legal and brand compliance, improve ROI, and transform their printer into a business partner. They enlisted URD Solutions, which used the Pageflex Storefront platform to create a solution.

URD Solutions implemented the Pageflex-based Pathé Toolkit, a web-to-print portal. This gave theatre managers the ability to customize and order a wide range of branded materials while an automated system enforced compliance. The results were significant: production time was reduced from one week to two days, all materials included the required legal text, and the system provided detailed cost breakdowns to measure campaign effectiveness. Over 2,800 unique items were ordered in a single year, a 57% increase from the year before.

Pathé

Kim Hoogeveen

Manager Marketing and Communications