Case Study: Zego becomes the UK’s first insurtech unicorn with Pagefield

Zego raises more than $200million and becomes the UK’s first insurtech unicorn with Pagefield

Pagefield partnered with Zego, an emerging player in the insurtech scene, to help the scale-up raise its media profile and establish itself as a leading company in its field ahead of a period of major growth. The challenge was to bring the founders' vision of revolutionizing insurance through technology to life.

Pagefield devised a long-term PR programme, acting as Zego's press office to secure high-profile media opportunities and create a pipeline of corporate news. The results were significant, with Zego raising over $200 million and becoming the UK's first insurtech unicorn. Pagefield's work secured consistent positive coverage in trade and national press, which was a key ingredient in the company's successful growth.

Zego