Case Study: TIER achieves rapid UK launch and growth with Pagefield

TIER generates 150+ media placements in year one with Pagefield

Pagefield was hired by TIER, a European e-scooter operator, to support its UK market launch and rapid growth following new e-scooter trials. The challenge was to deliver high-impact PR to establish its presence and to communicate its value to European investors to help raise funds for expansion.

Pagefield created a narrative focused on TIER’s safety, tech, and sustainability credentials. The solution included a launch event and exclusive stories placed in key financial publications. This media campaign helped TIER win tenders in York and London, generated over 150 pieces of coverage, and supported three fundraising rounds worth over $400 million.

TIER