Case Study: TalkTalk advances a fairer telecoms market with Pagefield's public affairs and stakeholder engagement strategy

TalkTalk marks 1 year of Openreach reform with Pagefield

TalkTalk, a UK-based telecommunications provider, faced the challenge of campaigning for a fairer and more competitive telecoms market following the legal separation of BT and Openreach. To support this goal, they engaged the public affairs firm Pagefield to develop and deliver a comprehensive stakeholder engagement strategy.

Pagefield created an effective 'report card' campaign to mark the anniversary of the regulatory decision. This approach generated significant stakeholder meetings and held the regulator accountable. The campaign successfully elevated TalkTalk's political engagement and resulted in the then DCMS Secretary of State using Pagefield's messaging in his own communications to press for further progress.

TalkTalk