Case Study: Starling Bank grows its brand and wins 40,000 small business sign-ups with Pagefield

Starling Bank secures 40,000+ small business sign-ups with Pagefield

Starling Bank, a new digital challenger bank, faced the challenge of raising its profile in a crowded market dominated by large incumbents and other well-funded fintechs. Pagefield was engaged to help increase awareness of its current and business accounts and bring its founder's vision of reshaping banking through technology to a wider audience.

Pagefield implemented a strategic media relations program focused on national business, tech, and personal finance outlets. They leveraged Starling's pipeline of new product features to secure a consistent news cycle and secure influential interviews for its CEO. This approach successfully launched Starling's business account, securing over 40,000 small business sign-ups and helping the bank obtain £100m in funding. Pagefield's work significantly grew the CEO's profile and helped establish Starling as one of Europe's fastest-growing digital banks.

Starling Bank