Case Study: Road Haulage Association boosts National Coach Week engagement with Pagefield's social media strategy

RHA boosts National Coach Week engagement with Pagefield and 113 Twitter posts

The Road Haulage Association (RHA) engaged Pagefield to develop a targeted social media strategy to promote its National Coach Week campaign. The challenge was to effectively promote the event and the coach industry's policy priorities across multiple platforms to various stakeholders.

Pagefield implemented a multi-platform strategy on LinkedIn, Twitter, and Facebook. Their approach included sharing branded assets, utilizing a dedicated hashtag for resharing content, and posting an acrostic manifesto, videos, and politician endorsements. The results were significant, with social media engagement metrics far exceeding the RHA's averages; Twitter impressions, for example, increased from 823 to 1,281 per post. The campaign also generated substantial member engagement and positive political outreach, with the client noting that Pagefield helped them achieve "significantly more with significantly less."

Road Haulage Association (rha)