Case Study: Nyetimber restores its reputation and boosts international profile with Pagefield

Nyetimber secures the most extensive harvest story ever published with Pagefield

Pagefield was engaged by Nyetimber to restore the winemaker's reputation as the pioneer of English sparkling wine. The challenge involved rebuilding Nyetimber's credibility, increasing its international profile, and positioning its owner as an expert winemaker and custodian of British excellence.

Pagefield implemented a two-pronged communications strategy, preceded by media training, to secure positive brand coverage and target prominent business interviews for the owner. The results included the most extensive harvest story ever published for the English sparkling wine industry, with positive coverage in major outlets like The Telegraph, The Times, BBC, and ITV. Pagefield's campaign successfully repositioned Nyetimber as the industry pioneer and secured organic positive coverage in previously unfavorable titles, as well as international business profile interviews in the Financial Times and Bloomberg.

Nyetimber