Case Study: Leidos wins MOD logistics contract recognition with Pagefield

Leidos wins a multi-billion pound MOD outsourcing contract with Pagefield

The US technology company Leidos faced the challenge of achieving recognition in the UK market during a corporate rebrand and a multi-billion pound bid for a major Ministry of Defence contract. Pagefield was engaged to support this effort through a communications campaign aimed at building Leidos' new brand profile and establishing its credibility among key stakeholders.

Pagefield implemented a strategy focused on introducing Leidos' senior team and promoting its expertise through direct stakeholder engagement, targeted media placement, and partnerships with organizations like The Spectator and RUSI. This approach successfully positioned Leidos as a trusted partner, leading to the company winning the bid against established competition. The campaign built lasting relationships that have strengthened Leidos' position for further integration into the UK and European markets.

Leidos