Case Study: Kellogg’s advances UK health and wellbeing with Pagefield

Kellogg’s briefs 40+ ministers and 190+ MPs with Pagefield

Kellogg's, a major food manufacturer, sought to ensure its long-standing commitment to improving the UK's diet was recognized by political stakeholders. Pagefield was engaged to provide strategic counsel and operational support to help the company advance its health and wellbeing initiatives.

Pagefield implemented a strategy focused on Kellogg's breakfast clubs and product overhaul, engaging politicians through events and one-to-one briefings. This positioned Kellogg's as a leader tackling childhood obesity. The results included briefing over 40 Ministers, securing the attendance of 190+ MPs at events, and supporting Kellogg's successful 20% sugar reduction across its kids' cereal portfolio.

Kellogg’s