Case Study: Innocent Drinks strengthens crisis readiness with Pagefield

Innocent Drinks strengthens crisis readiness with Pagefield’s half-day simulation workshop

Innocent Drinks commissioned Pagefield to conduct a crisis preparedness audit and develop a robust crisis plan. The challenge was to protect the company's reputation, given its complex international supply chains and operations in regions with a history of labour practice issues, by ensuring it could respond effectively to any potential crisis.

Pagefield implemented a solution that involved auditing existing procedures, drafting a detailed multi-level crisis manual, and designing a half-day simulation workshop. This process identified key pressure points and weaknesses, allowing Pagefield to deliver a comprehensive and updated crisis plan. The result was that Innocent Drinks became fully prepared to manage any future crisis effectively.

Innocent Drinks