Case Study: Hunter Boots strengthens its global brand reputation with Pagefield

Hunter Boots launches the world’s first flying boot global tour with Pagefield

Hunter Boots faced a challenge to its global reputation following a series of damaging press articles that questioned the quality of its iconic products. Pagefield was brought in to provide strategic communications support to protect the brand and manage this immediate crisis.

Pagefield worked closely with the Hunter team to handle the initial challenge and then implemented a sustained program of media engagement and tactical mini-campaigns focused on the brand's values and heritage. The results saw Hunter's business and reputation recover and grow stronger. Pagefield continues to provide high-level strategic counsel and PR support, promoting corporate milestones, leadership, and executing striking tactical stunts to solidify Hunter's position as a cherished British brand.

Hunter Boots