Case Study: Hitachi Rail strengthens political and media support with Pagefield

Hitachi Rail secures 2 FT journalist meetings in Japan with Pagefield

Hitachi Rail engaged Pagefield to reinforce its reputation and build a stronger base of political and media supporters. The challenge was to complement its business-critical bids within a highly competitive rail sector shaped by stringent procurement rules, aiming to provide rolling stock for major UK infrastructure projects.

Pagefield implemented a targeted stakeholder engagement strategy across Westminster and Fleet Street to highlight Hitachi Rail's positive role and innovations, such as smart ticketing and battery-powered trains. The results included a grown network of parliamentary and media supporters, delivered roundtable events in Parliament, secured significant media coverage for new technology, and arranged high-level meetings with journalists. Pagefield's work successfully communicated the socio-economic impact of Hitachi Rail's contributions.

Hitachi Rail