Case Study: Budweiser Brewing Group strengthens responsible brewing and policy influence with Pagefield

Budweiser Brewing Group wins 50+ annual policy events with Pagefield

Budweiser Brewing Group UK&I faced the challenge of shifting public perceptions and increasing awareness of its brand as a responsible brewer. Pagefield was enlisted to execute an integrated strategic communications programme spanning public affairs, corporate communications, and reputation management to highlight these commitments.

Pagefield developed high-profile campaigns, most notably the award-nominated 'Bud Farmers' initiative and a public affairs campaign for beer duty reform. The results were significant, including a major increase in farmers signed to supply barley and achieving widespread national media coverage. Pagefield's work also successfully shifted perceptions in Westminster, leading to government support for legislative reform on beer duty and delivering direct commercial benefits for the brewer.

Budweiser Brewing Group