Case Study: Asda strengthens Westminster support with Pagefield’s Asda 1000 insight campaign

Asda grows Westminster support base with Pagefield’s monthly Asda 1000 insights

Asda, one of the UK's largest retailers, engaged the public affairs firm Pagefield to help it think more strategically about its profile with government stakeholders in Westminster and Whitehall.

Pagefield conceived the Asda 1000, a consumer insight tracker that surveys customer opinions to inform public affairs strategy. This program successfully grew Asda’s support base in Westminster, with each iteration generating more engagement. The data became a reliable source for Government departments, demonstrating Asda’s progressive thinking on public policy.

Asda