Case Study: Airbnb secures UK operating licence with Pagefield

Airbnb secures UK licence to operate with Pagefield, enabling 90-day home rentals in London

The customer, Airbnb, faced significant regulatory challenges and opposition upon entering the UK market. To strengthen its reputation and secure its licence to operate, Airbnb partnered with the vendor Pagefield for public affairs and strategic communications support.

Pagefield implemented a targeted lobbying campaign to amend the Deregulation Bill, a business-critical piece of legislation. Their work included drafting consultation responses, briefing key ministers, and guiding the bill through Parliament. The solution was successful, resulting in the new law allowing Londoners to rent their homes for up to 90 days. This regulatory change had a significant measurable impact: 64,000 London listings hosted approximately two million guests, generating £1.62 billion in economic activity.

Airbnb