Case Study: the European Union Delegation to the African Union launches a continent-wide youth campaign with Page One

European Union Delegation to the African Union launches continent-wide youth campaign with Page One

The European Union Delegation to the African Union faced the challenge of launching the AU-EU Champions initiative, a continent-wide youth campaign to raise awareness of EU-supported projects. They needed a visual identity and digital assets to engage young African influencers but encountered shifting timelines and fragmented planning. Page One was brought in initially to design a flyer, but their role expanded to provide full branding and website development services.

Page One delivered a bold, energetic visual identity and a multilingual website tailored to resonate with a youth audience. The solution included adaptable social media assets and campaign materials, all designed to maintain visual consistency across different countries and initiatives. The project successfully secured high-profile influencer engagement and was a key driver in launching the campaign, marking a milestone in EU-AU youth dialogue.