Case Study: Visit California creates an immersive Outlook Forum experience with Page Design

Visit California boosts attendance 15% with Page Design

Visit California, the state's tourism board, faced the challenge of creating a fresh and memorable visual identity for its annual Outlook Forum event in Los Angeles that captured the city's unique spirit while aligning with the statewide brand. Page Design was tasked with developing a cohesive theme that could be seamlessly extended across dozens of event touchpoints, from vendor materials to environmental graphics.

Page Design developed a flexible brand identity that brought the vibrancy of Los Angeles to life through immersive environmental graphics, custom signage, and a comprehensive vendor toolkit. The solution transformed the conference space and created a unified experience. The project was a major success, resulting in 980 attendees, a 15% increase in attendance, over 30 environmental graphics, and 95% approval from the Tourism Board. It also earned Page Design the 2025 C2A ‘Best of Best’ Award for Temporary Exhibitions.

Visit California