Case Study: St. Mel School achieves a cohesive modern rebrand with Page Design

St. Mel School refreshes its brand for its 65th anniversary with Page Design

St. Mel School, a Catholic elementary school, faced the challenge of outdated and inconsistent branding that lacked clear guidelines. Their previous mascot, modeled after Notre Dame's "Fighting Irish," was also found to be used without permission. They engaged Page Design to create a comprehensive new brand identity that would reflect their modern advancements and resolve these issues.

Page Design developed a new cohesive brand system for the school, which included a logo, crest, and a unique spirit mascot. The solution also encompassed a new color palette, typography, iconography, and photography guidelines. The result was a modern and unified rebrand that eliminated legal concerns, reignited school pride, and provided intuitive consistency across all of the school's materials.

St. Mel School