Case Study: Capitol Creative Alliance strengthens Design Week Sacramento with Page Design

Capitol Creative Alliance engages 200+ attendees with Page Design

The Capitol Creative Alliance faced the challenge of designing a cohesive visual identity and event experience for their Design Week Sacramento 2025 conference. They needed a flexible system to balance the needs of a diverse creative community, support various marketing campaigns, and address practical on-site issues like wayfinding and check-in congestion. They partnered with Page Design for branding, environmental signage, and social media campaign services.

Page Design developed a flexible visual identity system that translated the theme of the creative process across all touchpoints. Their solution included an intuitive check-in system, immersive environmental graphics, and a cohesive wayfinding system. The results included over 200 attendees, 30+ environmental graphics, 19 speakers, and 8 facilitated workshops. The campaign successfully transformed promotion into participation, creating a more engaging and memorable event experience.

Capitol Creative Alliance