Case Study: Associations West achieves a modern, inclusive brand with Page Design

Associations West rebrands with Page Design, delivering a new name and identity for a broader regional mission

associations west, formerly known as CalSAE, faced the challenge of a legacy name and brand identity that no longer reflected its expanded reach and mission beyond California. The member-driven organization needed a more inclusive name and a stronger visual identity to resonate with its growing professional base. They engaged Page Design for naming, brand strategy, and branding services to address this challenge.

Page Design developed a new name, Associations West, and created a modern logo and flexible visual system that expressed connection and forward movement. The results included a new identity that better reflected the organization's mission, strengthened brand recognition, and established clear guidelines for consistent communication. The CEO reported that members loved the new brand, which positioned Associations West as a modern, inclusive leader in its community.

Associations West