Case Study: Titleist boosts CTR and viewability with PadSquad’s SWELL ad format

Titleist - Customer Case Study

Titleist partnered with PadSquad and Havas Media to promote the Titleist AVX golf ball to busy professionals and experienced golfers. The challenge was to stop the scroll with a highly viewable, contextually relevant ad that stood out from standard display units while driving traffic to the AVX site.

PadSquad solved this by reimagining the IAB Adhesion format into a new “Swell” ad experience that expanded as users scrolled, revealing a larger canvas for the Titleist story. The campaign delivered strong performance, including 200% higher CTR than the IAB standard unit it replaced, a 40% lift in creative performance versus behavioral targeting, and the #1 media placement in the campaign.

Titleist